SEO basics: getting found on Google in Nepal
Local keywords, Google Business Profile and page speed — the levers that matter most for Nepali businesses, explained without jargon.
Nobody enjoys waiting for a page to appear, least of all on a mobile connection. Speed affects whether visitors stay, whether they trust you and how well Google rates your pages. The good news is that a few focused changes usually make the biggest difference.
The numbers to aim for
Google measures real-world experience with three Core Web Vitals. These are the "good" thresholds:
Metric | What it measures | Good |
|---|---|---|
LCP — Largest Contentful Paint | How quickly the main content appears | 2.5 seconds or less |
INP — Interaction to Next Paint | How quickly the page responds to taps and clicks | 200 milliseconds or less |
CLS — Cumulative Layout Shift | How much the layout jumps while loading | 0.1 or less |
Fixes that usually pay off first
Compress and resize images. A 5 MB photo straight from a camera does not belong on a web page. Serve modern formats such as WebP and size images for the space they occupy.
Lazy-load images below the first screen so the top of the page appears sooner.
Remove what you do not need: unused plugins, extra tracking scripts, widgets nobody uses.
Limit fonts to one or two families and the weights you actually use.
Use caching and a CDN so repeat visits and distant visitors get files quickly.
Choose decent hosting. Cheap, overloaded servers slow every page before your design even starts.
Think mobile first
Test on a mid-range phone over a normal mobile connection, not only on your office fibre. If it feels quick there, it will feel quick everywhere.
Does speed really affect Google rankings?
Page experience is one of many signals, and relevance still matters most. But slow pages lose visitors regardless of ranking, so speed pays for itself.
Is a perfect 100 score necessary?
No. Aim for "good" Core Web Vitals on real devices; chasing a perfect lab score has diminishing returns.
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