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Google Business Profile: a free listing that brings in customers

How to claim, complete and maintain your Google Business Profile so nearby customers can find you on Search and Maps.

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Abhaya Dhungana

2 minute read

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When someone searches for a shop, clinic or service near them, Google often shows a map with a few businesses first. Those listings come from Google Business Profile — and it is free. If you are not there, nearby customers may never see you.

Set it up in six steps

  1. Search for your business name on Google Maps. If a listing exists, claim it; if not, add a new one.

  2. Choose the most accurate primary category (for example "Computer store" or "Security system supplier"), then add relevant secondary categories.

  3. Enter your exact address, service area, phone number, website and opening hours — including holiday hours.

  4. Complete the verification Google offers for your listing. Methods vary, so follow the on-screen instructions.

  5. Add a short, honest description of what you do and who you serve.

  6. List your main products or services with clear names and short descriptions.

Photos build trust

Listings with real photos get more attention. Upload your storefront (so people recognise it), the inside, your team and your products or work. Avoid stock images and text-heavy graphics.

Reviews: ask, respond, repeat

  • Politely ask happy customers to leave a review — a QR code or short link at the counter helps.

  • Reply to every review, good or bad, calmly and helpfully.

  • Never buy or fake reviews; it breaks Google's rules and damages trust.

Keep it alive

Post updates about offers and events, answer questions, and keep your hours accurate. An active, accurate profile signals a real, reliable business.

Need help setting this up? Contact Orion

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